2010-07-080 COMMENT

Golden Gekko quoted about iAd in NMA

In the latest issue of New Media Age Apple claims its iAd network is the best way to serve ads to the mobile app generation. Golden Gekko's CEO Magnus Jern was asked how he looks upon the hottest topic in digital advertising right now. Sean HArgrave writes "While many questions have been raised about the iAd platform, Magnus Jern, co-founder of app developer Golden Gekko, believes it represents an exciting opportunity. The company develops scores of iPhone apps every year, including for Universal Pictures and Yellow Pages, in many European countries outside the UK.

“For a developer it’s exciting to be able to add iAds to an app from within the developer kit and have good-looking, creative ads appear which don’t take the audience off to another page,” he says. “One downside is that it represents another format for brands and agencies to have to work with, but the positives of opening up in-app advertising outweigh this. We’ll certainly be using iAd.”

Read the full article... (you'll need an NMA subsribtion to be able to access the article)

 
 
2010-07-050 COMMENT

Golden Gekko interview in Mobile Marketing Magazine

Golden Gekko interview in Mobile Marketing Magazine

Caroline talks about Golden Gekko and shares thoughts on the app economy and Mobile Marketing.

Click here to see the interview.

 
 
2010-07-010 COMMENT

Golden Gekko and Lechill to acquire GeoMe Communications

Leading mobile application developer Golden Gekko and global mobile content aggregator Lechill announced today their joint takeover of GeoMe Communications, a key innovator in location-aware application development and Innovation Zone Exhibitor at both the Mobile Asia Congress in 2009 and Mobile World Congress in February 2010.

READ MORE

Golden Gekko and Lechill to acquire GeoMe Communications
 
 
2010-04-141 COMMENTS

Recipe for success with mobile apps

I'd like to take the opportunity to update you on what's been going on in the mobile space during the past 6 months and highlight some exciting opportunities going forward. I've tried to pick out the areas that are most relevant for you from our massive knowledge base consisting of over 150 mobile apps and services launched in the past 6 months.

1. Why brands should launch branded mobile apps?

2. Mobile fragmentation is forever. Deal with it.

3. How to choose mobile platforms (iPhone, Android, Blackberry, etc)?

4. Why is mobile web not enough?

5. Producing your own apps using Tino Mobile

READ MORE

 
 
2010-03-290 COMMENT

Golden Gekko speaking at Next 11 & 12 May in Berlin

Golden Gekko will be talking about Cross-platform mobile app strategies

  1. How to prioritise and chose mobile application platforms
  2. Planning, developing and maintaining cross-platform apps efficiently

The presentation will be full of examples from the over 150 mobile apps we’ve developed in the last 12 months including European Directories (Yellow Pages in 8 countries), BAA (Heathrow Airport), Bacardi, Vodafone 360 (over 30 apps developed) and Universal Pictures.

Come and see Magnus Jern, CEO of Golden Gekko present 11 & 12 of May in Berlin!

Read more on here

 

Golden Gekko speaking at Next 11 & 12 May in Berlin
 
 
2010-02-230 COMMENT

Golden Gekko in the news at Mobile World Congress

A big thank you to everyone who met with us at Mobile World Congress! We were overwhelmed by the levels of interest. Below are a few news stories arising from MWC.

BNET TV - Interview with Caroline Van den Bergh, Head of Products at Golden Gekko about mobile Apps and Tino - Watch

Financial Times - Interview with Magnus Jern, CEO at Golden Gekko about Tino Mobile - Read here

GomoNews - Golden Gekko wants EVERYBODY to be a mobile app developer - Read here

More to follow!