Promoting mobile apps using alternative channels

We've been experimenting with alternative channels to build more awareness for apps developed for our clients. Normally we post our the apps on 15+ appstores such as Getjar, Mobango, Betavine, Nokia OVI, etc and in addition to millions of downloads directly from these sites this has also generated viral spread to P2P services such as Torrents which is making it more and more challenging to monitor and measure the success of a campaign. During the next couple of weeks we will also try more traditional PC application downloads sites such as download.com, freewareark, sharewareplaza.

For more information:

• Freeware Park
• Shareware Plaza
• Download.com
• www.fileshome.com - FilesHome.com: free directory of free and shareware software, scripts, desktop applications

More info when we've evaluated the results...

Universal Pictures promotes the movie "The Unborn" on the iPhone

There is a huge opportunity to entertain the audience where there is no other media format available, and fill the downtime with rich interactive experiences.

With this in mind, Hyperhappen have just launched the first ‘mobile interactive movie trailer’ for Universal Pictures developed by Golden Gekko. Over ground, Underground, in the middle of the Atlantic... the content is in the handset to play with. The navigation toolbar is truly virtual and a first step towards mobile’s ability to build on intuitive engagement.

OK. It does require an iPhone or iPod Touch...

The movie industry has a great heritage of using outdoor to promote new movies. The design methodology that goes into creating a billboard poster is built on how the consumer should read the imagery to ‘buy in’ to the film bring promoted. The Unborn app has built on this heritage, therefore tying into the consumer’s familiarity with this ATL imagery to act as the launch pad for their user journey.

You can find the app on http://tinyurl.com/ape524 or click here

Enjoy!

Brands Love Mobile Apps

Moconews has a great article about how "Brands Love Mobile Apps" but also how there is a risk that the application stores get cluttered with so many apps that it becomes a problem.

http://www.moconews.net/entry/419-Mobile-Applications-A-Hit-With-Brands

This article highlights two trends:
1. The major consumer brands already investing in mobile are now all interested in launching mobile applications, particularly on the iPhone app-stores but also in other places
2. There are already over 10.000 iPhone applications on iTunes and 30.000 applications on Getjar and it is getting more and more difficult to stand out and make your app a hit. Even driving viral video views on Youtube is easier because there are more tools to cross-promote and of course the audience is so much larger.



Over 90% of these applications are however badly designed, full of bugs, not working across most devices and not very relevant or useful which means that there is no abundance of great applications that stand out. Download 10 random applications from the iPhone app-store or Getjar and I can assure you that you will experience this yourself.

The implication is fairly simple. There is an enormous demand for great applications so deliver great applications and you will generate attention, downloads, active users and hopefully meet your objectives!

More about how you deliver great mobile applications tomorrow!