Friday: Mobile visits Hamburg

This Friday Golden Gekko attended a conference in Hamburg with them theme "Opening New Markets For Innovative Services And Technologies" organised by Living Labs Global and the City of Barcelona. The purpose was to market Barcelona as great city for businesses in Media & ICT, Helthcare and Design. A quick summary of the conference is

• Sascha Haselmeyer, Managing Director of Living Labs Global made a great presentation about the underutilised opportunities in the mobile space across the world that can be summarised in the statement "the mobile services revolution has not even begun."
• Judith Romera, Manager of International Economic Relations, Economic Promotion Barcelona talked about all the amazing opportunities for businesses and people based in Barcelona. She reminded me of why we established Golden Gekko there in the first place.
• Jordi Sacristan, Marketing & Communication Director, 22@Barcelona gave a brief overview of the business area 22@Barcelona and the opportunities for startups as well as established companies to benefit from

In addition to this there was a great panel where angel investors, interim managers, entrepreneurs and city representatives came together to talk about starting up businesses.

As usual the best was saved for last, lunch... and networking networking. I had the chance to speak to a previously unknown competitor to our new mobile data collection tool, a film festival director, a food media company (a Taste of Media), a french-german social network builder, an angel investor, a mobile event ticket company (Matrix Solutions), a medical design company, a mobile car-pooling company (iCarYou), Öresund IT, a newly started mobile marketing agency (Weisher Mobile) and many many more.

Thanks a lot to the organisers! We look forward to the next event!

Monday: Golden Gekko in Mobile Entertainment Magazine

Here's an excerpt from the interview with Russel Buckley at Admob:

"...Some brands are already creating imaginative ad-funded mobile apps that really exploit mobile’s uniqueness across all handsets. Golden Gekko’s Lynx deodorant mobile app (part of BBH’s award winning campaign), gave its young male users a bunch of sound effects they could use to amuse women. Later, the brand launched a mobile app replicating the farting chipmunk – and an amazing 500,000 people downloaded it. See, downloads can be measured too. Golden Gekko also found that many consumers were happy to sideload these apps to their phones. This isn’t just a result of the App Store, although I suspect this factor will popularise the method even more. Having said that, I still believe it’s preferable to run ads on the mobile web: apps only have a place when you really can’t achieve the same effect from browsing. It’s still too early to say if the iPhone will be a long-term winner, or just a very important influencer of the market. But it’s certainly a major milestone in the fields of mobile advertising and search. Apple’s iPhone picks up where midinnings wristwatch ads left off... "

Our latest campaigns have further proven that we can achieve massive viral effect through community seeding. More about this to follow shortly...