18118 & KGB Vodafone 360 Widgets

Background

KGB asked us to devlop Vodafone 360 widget versions of current iPhone service offerings for 118118 and KGB.

Solution

Features based on iPhone vesion of including

• 118118 service tie-in
• PSMS to monetise questions asked
• Rotating ‘See What Others Are Asking’ to drive premium question service
• Social ‘share’ feature
• Extended Mode branded updates

Result

The widgets turned out almost exatly the same way as the original iPhone applications and are available for download on the Vodafone 360 store on http://widget.vodafone.com/dev/ if you search for 118118 or KGB

Absolut

Background
Absolut Vodka has a long and proud history of innovative and award winning campaigns in print and more recently digital marketing. It was a therefore a given that Absolut would deliver a mobile campaign but only when it would be possible to do something that truly lived up to the brand perception.

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Arla

Background
The Arla Foods Group is Europe’s second largest dairy company. In the 2005/06 fiscal year, the Group received 8.4 billion kg milk and a turnover of approx. 48 billion DKK. Arla’s website (http://www.arla.se) is among the most popular websites in Sweden with over 500.000 unique visitors per month, with the Arla online cookbook being the main attraction. The online cookbook promotes Arla’s dairy products in an non-intrusive way and makes Arla the natural choice of preference. In May 2006 Arla Sweden decided to investigate the potential of using the mobile channel to further extend the reach of the brand and get their services closer  to the clients.

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BAA / Heathrow Airport

Background
360 widget, 1st in series of multi-platform (Android, iPhone, Java and Blackberry) Heathrow Smart guide service applications

Solution

Applicaiton including

• ‘My Flight’ search and status tracking feature within 24hr flight window
• Access key airport information incl terminal maps & shopping promotions
• Look up destination weather reports
• Search for additional info on airlines and their destinations
• Social interaction with Heathrow through Twitter

Result
Great looking application initially provided exclusively to Vodafone 360 customers and later available to iPhone, Android and all other platforms.

Search for the application on http://widget.vodafone.com/dev/

Camp Rock

The brief
Disney wanted to mark the DVD launch of its hit teen film ‘Camp Rock’ in Sweden, principally by driving consumer awareness of the film’s soundtrack stars. Via its pan-EMEA communications agency Carat, Disney turned to Golden Gekko to create and execute a mobile campaign that directly engaged the target audience.

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Cippi

Background
Air Action Vigorsol is Italy’s most popular brand of chewing gum. Vigorsol’s advertising annually shocks and surprises, showing how the gum’s unexpected icy blast of freshness expresses itself in unexpected ways. Media agency BBH was given the brief by Perfetti van Melle – the owner of the Air Action Vigorsol - to build brand awareness and more specifically to engage with digitally literate 15 to 24 year old Italians.
A viral film was released with Cippi – a rodent with incredible farting powers given to him by the ‘fresh air explosion’ – as the hero. The campaign was extremely successful with hundreds of thousands of video views and visitors to the website. Soon after launch, copy‐cat ringtones and mobile content were released into the market forcing Vigorsol and BBH to bring their mobile plans forward – and raise their game. BBH asked Golden Gekko to develop a fun mobile application based on the Cippi character.

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