Tino enables everyone to create attractive, powerful mobile applications for virtually all phones using any content, external feeds, and rich media. So simple, no programming, just point and click!HEADQUARTERS
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+44 20 3290 9955 (Sales)
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info@goldengekko.com
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Absolut
Background
Absolut Vodka has a long and proud history of innovative and award winning campaigns in print and more recently digital marketing. It was a therefore a given that Absolut would deliver a mobile campaign but only when it would be possible to do something that truly lived up to the brand perception.
Arla
Background
The Arla Foods Group is Europe’s second largest dairy company. In the 2005/06 fiscal year, the Group received 8.4 billion kg milk and a turnover of approx. 48 billion DKK. Arla’s website (http://www.arla.se) is among the most popular websites in Sweden with over 500.000 unique visitors per month, with the Arla online cookbook being the main attraction. The online cookbook promotes Arla’s dairy products in an non-intrusive way and makes Arla the natural choice of preference. In May 2006 Arla Sweden decided to investigate the potential of using the mobile channel to further extend the reach of the brand and get their services closer to the clients.
Camp Rock
The brief
Disney wanted to mark the DVD launch of its hit teen film ‘Camp Rock’ in Sweden, principally by driving consumer awareness of the film’s soundtrack stars. Via its pan-EMEA communications agency Carat, Disney turned to Golden Gekko to create and execute a mobile campaign that directly engaged the target audience.
Cippi
Background
Air Action Vigorsol is Italy’s most popular brand of chewing gum. Vigorsol’s advertising annually shocks and surprises, showing how the gum’s unexpected icy blast of freshness expresses itself in unexpected ways. Media agency BBH was given the brief by Perfetti van Melle – the owner of the Air Action Vigorsol - to build brand awareness and more specifically to engage with digitally literate 15 to 24 year old Italians.
A viral film was released with Cippi – a rodent with incredible farting powers given to him by the ‘fresh air explosion’ – as the hero. The campaign was extremely successful with hundreds of thousands of video views and visitors to the website. Soon after launch, copy‐cat ringtones and mobile content were released into the market forcing Vigorsol and BBH to bring their mobile plans forward – and raise their game. BBH asked Golden Gekko to develop a fun mobile application based on the Cippi character.
European Directories
Challenge
Create a mobile platform available to all mobile phones across 8 countries for the local European Directory brands.
Idol
Project history
In February 2007 TV4 in Sweden approached Golden Gekko about doing a mobile service with the Swedish version of Pop Idol during the fall of 2007. Golden Gekko suggested the development of a Tamagotchi-type game where viewers could compete with other fans in managing a virtual idol through the entire duration of the 12 week TV-show. Both TV4 and Fremantle liked the concept and final go ahead was given to the project in July 2007 with the launch planned for 1 October in conjunction with the start of the TV-show.
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