Nokia 5800 launch

Background
Nokia wanted to do something out of the ordinary with the launch of the Nokia N5800 (Nokia’s first touch screen phone)

Challenge
Fully graphical mobile website design optimized for higher end phones with a great experience including touch screen navigation
Simple landing page with videos, ringtones, music and phone images

Result
Over 100k to the mobile website during the campaign with users saying the campaign was innovative and demonstrating the N5800 experience