Jack Daniel’s

Jack Daniel’s

Jack Daniel’s is a brand of Tennessee whiskey that is among the world's best-selling liquors and is known for its square bottles and black label.

The whiskey brand launched a mobile app for Java and iPhone promoting a series of rock concerts and Jack Daniel's "Backstage Parties." Users can compose their own songs using guitar, bass, piano and drum sounds as well as take music-related quizzes. The campaign was spearheaded by Universal McCann, while Golden Gekko developed the app.

 

 

Read more about how we worked with Jack Daniel´s here