Sara Lee (Kiwi)

For 100 Years, KIWI has been a trusted expert in shoe care products and more recently Kiwi provides a range of foot comfort products which helps you to feel as great as you look in your stylish shoes for the whole day. KIWI originated in 1906 and since 1984 it has been a part of the Sara Lee Corporation.

In 2008 Kiwi launches mobile service for shoe-aholics in Russia. With the mobile shoe addict guide from Kiwi, women will find out who among them is the biggest shoe addict. The guide also provides shoe addicts with a fun interactive quiz to test their skills in matching the shoes and legs of famous celebrities, the chance to win Kiwi Smiling Feet products, free wallpapers of some of the most beautiful shoes in the world and videos including a high heel marathon and a shoe addict’s first visit to the psychologist.