Novartis / Nicotinell

Novartis is a world leader in offering medicines to protect health, cure disease and improve well-being. Novartis was created in 1996 from the merger of the Swiss companies, Ciba-Geigy and Sandoz and currently has more than 49.000 employees.

In 2007 Novartis asked Golden Gekko to develop Nicotinell Quit-Smoking-Program for the Mobile. By downloading the application you get access to Advice and inspiration to become "smoke free", Motivational tests and tests of your nicotine addiction, Emergency button with important phone numbers for personal assitance in emergencies, Information about Nicotine medicin and Nicotinell, Motivating facts about the advantages of quitting, Wallpapers and ringtones for your mobile, 100+ challenging Sudoku puzzles with different levels of difficulty to keep you distracted. Nicotinell launched the campaign across UK, Denmark, Sweden, Norway and Finland and has continued to run it ever since.