Universal Pictures promotes the movie "The Unborn" on the iPhone

 

There is a huge opportunity to entertain the audience where there is no other media format available, and fill the downtime with rich interactive experiences.

With this in mind, Hyperhappen have just launched the first ‘mobile interactive movie trailer’ for Universal Pictures developed by Golden Gekko. Over ground, Underground, in the middle of the Atlantic... the content is in the handset to play with. The navigation toolbar is truly virtual and a first step towards mobile’s ability to build on intuitive engagement.

OK. It does require an iPhone or iPod Touch...

The movie industry has a great heritage of using outdoor to promote new movies. The design methodology that goes into creating a billboard poster is built on how the consumer should read the imagery to ‘buy in’ to the film bring promoted. The Unborn app has built on this heritage, therefore tying into the consumer’s familiarity with this ATL imagery to act as the launch pad for their user journey.

You can find the app on http://tinyurl.com/ape524

Enjoy!