There is a huge opportunity to entertain the audience where there is no other media format available, and fill the downtime with rich interactive experiences.

With this in mind, Hyperhappen have just launched the first ‘mobile interactive movie trailer’ for Universal Pictures developed by Golden Gekko. Over ground, Underground, in the middle of the Atlantic... the content is in the handset to play with. The navigation toolbar is truly virtual and a first step towards mobile’s ability to build on intuitive engagement.

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More news stories about the most downloaded fart sound application in the world: Cippi the Farting Chipmunk and the fantastic mobile flirting tools: Weapons of mass seduction by Lynx.

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